Why and How to Track Your Acquisition Sources [VIDEO]

In our second VAN University Best Practices webinar we delve into the importance of tracking the profitability of each of your acquisition sources. This includes vehicle trades, dealer auctions, and from private sellers.

Understanding the impact of each source in general, and each source individually, breaking it down by:

• Average Cost to Market (per Source)
• Average Market Day Supply (per Source)
• Average Investment Needed (per Source)
• Reconditioning Required (Per Appraiser)

In this video, featuring DGDG Buy Center Director and VAN Dealer Partner David Long we address not only why this is important but also how to track each source by demonstrating how to add individual sources and the measuring criteria in the vAuto system.

For more on comparing cost to market, days supply, and reconditioning by acquisition source, see tracking acquisition sources.