Text KBB Instant Cash Offer Leads Back in Minutes, Not Hours
VAN (Vehicle Acquisition Network) brings Kelley Blue Book Instant Cash Offer (ICO) leads into your acquisition pipeline automatically. The lead lands in VAN the moment KBB delivers it, an automated text goes out within minutes, and your store reaches the seller while they're still shopping that offer against every other instant-offer number. Your team works ICO leads and private-party listings from one screen. VAN runs alongside your sales CRM: selling leads stay where they are, buying leads finally get a tool built for them.
Stop Letting ICO Leads Rot in Your Sales CRM
The Kelley Blue Book Instant Cash Offer (KBB ICO) is a real, redeemable number a private seller gets for their car at kbb.com, honored by participating dealerships. Your sales CRM treats an ICO lead like an internet sales lead: it sits in a queue while the seller collects offers. VAN routes ICO leads to your acquisition team, sends the first text, and tracks each one from first response through appointment, in-store inspection, and purchase.
Automated Text Response*
The text goes out within minutes, nights and weekends included. Your buyer picks up the conversation when free; the seller never knows they waited. Included with the Accelerate plan.
Unified Lead Management
Purpose-Built for Buying
What is the Kelley Blue Book Instant Cash Offer?
The Kelley Blue Book Instant Cash Offer (KBB ICO) is a real, redeemable number a private seller gets for their car at kbb.com, honored by participating dealerships. The seller chooses a participating store when they request the offer, and that store gets the lead. The offer reaches the seller before your team ever sees a name, so the seller is already shopping that number against other instant offers by the time the lead lands. Respond first and you usually set the appointment before another offer wins the car. From there: appointment, inspection, purchase. For your store, ICO is a paid lead source where every seller arrives with a number in hand, and the lead is only as good as your response time. See how dealers close more KBB ICO leads.
KBB ICO for Dealers: Common Questions
What is the KBB Instant Cash Offer program for dealers?
The KBB Instant Cash Offer (ICO) is Kelley Blue Book's instant-offer program for private sellers. Participating dealerships honor the offers sellers generate at kbb.com. When a seller chooses your store, the lead comes to you: you set the appointment, verify the vehicle's condition against the offer, and complete the purchase. Offers run for seven days and any participating dealership will honor them, pending inspection.
How does VAN work with KBB ICO leads?
VAN receives each ICO lead by email as soon as Kelley Blue Book sends it, creates the record in your acquisition pipeline, and sends the seller an automated text within minutes, nights and weekends included. Your team picks up the conversation from there and works the lead through appointment, inspection, and purchase.
What does VAN's KBB ICO integration cost?
The full KBB ICO integration is part of the VAN Accelerate™ plan, with no separate per-lead fee from VAN. Your ICO program participation itself is between your store and Kelley Blue Book. Current plans are on our pricing page. Already a VAN customer? Your Acquisition Coach™ can confirm your plan and turn on ICO routing.
Do I need to be enrolled in KBB Instant Cash Offer before using VAN?
Yes. VAN works with the ICO leads your store already receives as a participating dealer. If your store is not enrolled yet, enrollment comes first, through your Kelley Blue Book representative. Once leads start arriving, VAN handles the speed-to-lead work.
VAN gave us a CRM built specifically for acquisition, which was something we couldn't find anywhere else. We were lost trying to force acquisition into a traditional sales CRM, and VAN eliminated the messy lead tracking.
Read how Lakeway scaled from 40 to 112 acquisitions per month
Ready to Set Up KBB ICO Integration?
Already on VAN? Ask your Acquisition Coach to turn on KBB ICO leads for your team. New to VAN? Book a demo or call 855-952-4949. Most stores are up and running in about four days.