Buying cars from private sellers is the least crowded source of used inventory a dealership has,...
VAN Loop™: Seller Conversations That Stay in VAN
Ask a buy-center manager where last week's seller conversations are and you will get three answers. Some are in a buyer's personal messages. Some are in a notes field. Some are in the buyer's head, and that buyer gave notice Friday. The car is still for sale. Nobody can pick up where they left off. That gap is the reason we built VAN Loop™.
VAN Loop™ is a Chrome extension from Vehicle Acquisition Network (VAN), a vehicle acquisition platform for car dealership buy centers. It records the conversations dealership buyers have with private sellers on online marketplaces and syncs them to the matching vehicle record in VAN, opens the VAN vehicle page beside listings on the marketplaces VAN monitors, and, on a click, adds a listing VAN does not have from the ad. It runs on Google Chrome for Windows, Mac, and Linux and is included with a VAN subscription.
VAN Loop™ is available now. If you are at VINCUE UNLEASHED in Kansas City this week, October 7 to 9, we are showing it on live listings at the VAN booth.
Already on VAN? Ask your Acquisition Coach™ to set your team up this week. New to VAN? Book a demo and we will show it against live listings from your market.
What does VAN Loop™ do?
Every conversation, on the record. Buyers message sellers from their own profiles, because that is what sellers answer. We stopped fighting that. VAN Loop watches the thread and, when the car is in VAN, files it on that vehicle page while the buyer keeps working. It never sends a message, and it only reads conversations on the marketplaces VAN monitors. When I open a car in VAN now, I can read what was said and when, and so can the next person who picks it up. The second buyer sees the first buyer's offer before sending a higher one.
The vehicle page, beside the listing. Open an ad on a marketplace VAN monitors and, when VAN has the car, its vehicle page opens beside the ad in the side panel. From a car in VAN, jump to the original ad. The buyer logs the offer and sets the follow-up without leaving the site. No second tab, no copy and paste.
Add any car you find. When a buyer spots a vehicle VAN has not surfaced, one click on the ad starts the add. VAN Loop reads the page and fills in the listing form. Check it, confirm, and the car is in VAN, ready to work.
Everything VAN Loop captures feeds VAN PACE™, VAN's own acquisition reporting, so the private-seller funnel your managers watch includes the real conversations, not just what someone remembered to log.
What changed for current VAN customers?
If your store used VAN's original marketplace messaging feature, it was retired at the end of September and VAN Loop is its replacement. New conversations come from your buyers' own profiles, which is where they were messaging anyway. The side panel and Add Listing are part of the package. Your Acquisition Coach™ will switch your team over.
Why is it called VAN Loop™?
The name is inspired by Chicago's Loop, the ring of track downtown where the lines come together. That is the job we gave this extension: every line your buyers are working, connected back to VAN. The seller conversation, the listing, and whoever picks up the car next, all in the loop.
How do dealers get VAN Loop™?
Dealers on VAN get VAN Loop™ through their Acquisition Coach™. It is included with a VAN subscription and set up with your team on one short call. Not on VAN yet? Book a demo or call 855-952-4949 and we will run it on live listings from your market.
