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Key Used Car Shopper Insights from 2017

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, released its eighth annual Insights Book this month. This collection of annual analysis on consumer shopping patterns spans Jumpstart’s portfolio of automotive websites representing 20 million in-market shoppers.

Two Key Findings:

  • Jumpstart’s audience has become more affluent; While a majority have a household income of $75k+ (57%), its audience with a household income of $100k+ surpassed 40% in 2017, a 10% increase from the prior year.
  • While smartphone usage continues to grow, the growth rate is starting to slow down. Car shoppers visiting Jumpstart sites from mobile devices increased in 2017 (smartphone +6%, tablets +18%), while desktop visits fell -12% compared to last year.

Also among the key findings was that used car interest continues to grow, and is an attractive alternative to new and luxury shoppers:

  • New shoppers also considering used vehicles represented 19% in 2017, up from 16% prior year (+19% change).
  • New luxury shoppers also considering used saw an increase of 36% year-over-year.

Get the full report here, or for a more comprehensive breakdown of the key findings, visit

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