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How Clift Buick GMC Eliminated Inventory Gaps with VAN

Clift Buick GMC dealership exterior in Adrian, Michigan

Industry

Automotive

Challenge

Like most dealers, Clift Buick GMC fought used-inventory gaps — not enough cars to feed retail, and auction sourcing that added fees, transportation, and days to front line. The store needed a steadier, more profitable supply line.

Results

Buying directly from local private sellers on VAN, Clift acquired 54 vehicles in a single month and rebuilt used inventory to 145 units — with monthly acquisitions climbing from 31 in December to 54 in May.

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VAN Platform

54
Cars acquired in one month
31 → 54
Monthly buys, December to May
145
Used vehicles back in stock
70
This month's acquisition goal

With VAN's software, it really helps to keep you organized and sophisticated — which in turn helps to do a good job of follow-up with our customers.

Garry Clift

Owner, Clift Buick GMC

Clift Buick GMC dealership storefront

About Clift Buick GMC

Clift Buick GMC is a Michigan dealership that rebuilt its used-car supply around private-seller acquisition. Using the VAN platform, the Clift team sources, appraises, and buys vehicles directly from local sellers — mobile appraisals included — instead of waiting on the auction.

The Challenge

Explain the challenge or opportunity in front of the customer before they did business with you. This could be either a reactive reason (i.e. the customer had an issue that needed to be addressed) or a proactive reason (i.e. there was untapped potential that was unleashed by working with your business, product, or service).

The Solution

In this section, speak about the decision process of your customer. Speak about how they discovered the product, what other solutions else they considered, and what made them ultimately decide to select your product.

Then, talk about how the customer started using your product to better their lives and/or their business. This section should mention specific features unique to your product that made their success possible. If available, include at least one quote from your customer in this section for their point of view.

Break up these sections with testimonial quotes or other highlights that reinforce your case study narrative.

The Results

In closing, speak to the results your customer saw after using your product. This section can be supported by statements, quotes, visuals, graphs, and metrics. Whatever you decide to include, be sure it illustrates how much of an impact your company made on your customer.

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