In today’s increasingly competitive used car marketplace, experience can make all the difference. One such person who demonstrates this is Aaron Gomez, purchasing director for Prosale Nation. With more than 16 years in the used car business, Gomez knows what it takes to be successful. And by “successful” we mean profitable.
We recently had an opportunity to meet with Aaron, and talk about his experience with Vehicle Acquisition Network. Gomez has been using the VAN platform for nearly five years now. During this time, VAN has become a central component to his business. Aaron and his team utilize the VAN platform daily to source hundreds of used vehicles private sellers each month.
The game board with used cars may have changed. And so have some of the rules. But the objectives haven’t. Buy right and get your vehicles to market swiftly. This is what leads to profitability in used cars. And one way to acquire the “right” vehicles, is to buy them from private sellers. From consumers in your local market who want a safe and assured transaction, and a great experience.
As Aaron says in his own words, “we buy used vehicles from private sellers, and we have a great time doing it.”
What was it like when you first began working with VAN?
AG: I was blown away because it was a way of doing something that I had tried to do in the past – reaching out to consumers about purchasing their vehicles. With VAN I had a system of organization that allowed me to communicate directly with them. It allowed me to buy cars off the street with the click of a button.
What are the benefits of using the VAN platform?
AG: Aside from actually getting good clean inventory to offer to my franchise dealers, it’s just the pure volume. Being able to engage numerous customers a day and build a pipeline of customers you want to buy vehicles from is priceless.
Do you have any good stories you can share since using VAN?
AG: VAN allows customers to get an even greater sense of transparency with the trade process. I had a customer that was offered five grand lower than I was offering at a dealership and they thought I was a hero. It just kind of makes you wonder what’s going on with some of these trade evaluations.
How does VAN help dealers?
AG: VAN is allowing anyone other than CarMax to capture trade vehicles, nice clean vehicles, without going to an auction and taking the auction risks. This is essentially what every dealer in the market needs right now. It’s also generating traffic and leads for the retail side of the business.
Would you recommend VAN for other dealers?
AG: 100%. As the market’s gotten more and more competitive, VAN provides that essential tool for connecting with customers that are trying to sell their vehicles privately, and otherwise trading them in.
Want to hear more about how dealers are using VAN to acquire used vehicles from private sellers and build profitable buy centers? View the Testimonials section on our website.
When you’re trying to keep your pre-owned lot stocked with high-quality, in-demand vehicles, dealing with auctions can be costly and time-consuming, plus you always risk having your price bid up by competing dealers.
With VAN you go straight to the source, acquiring pre-owned vehicles directly from private sellers in your target market.
The Vehicle Acquisition Network saves you time and money by automatically searching online listings to locate your most sought-after units from independent sellers in your area.
Find the pre-owned vehicles you want faster than your competitors for hundreds less than you would pay at auction.
Tom has been in the automotive industry over half his life. Having held all management positions in sales, Tom has an in-depth understanding of the business. His passion is pre-owned management and how it relates to marketing.