Buying Cars from Customers

While it’s no secret that the used vehicle market is continuing to become a primary driver of profitability for franchise dealerships, other used vehicle…

How to Improve Your “Look-to-Book” Appraisal Effectiveness [VIDEO]

Historically, dealers have offered practically no transparency for consumers during the vehicle trade-in process. But the internet has changed the way people shop and make decisions. Nowadays, transparency with consumers during the vehicle trade and appraisal process is critical. This video offers a preview of our conversation with industry veteran Ed French from AutoProfit about improving your appraisal effectiveness, or “Look-to-Book.”

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