While it’s no secret that the used vehicle market is continuing to become a primary driver of profitability for franchise dealerships, other used vehicle…
In this video, dealership operations veteran David Long talks about how bad buys keep dealers from making the margins that we are constantly talking as of late about eroding. Dealers too often stock what they can get so as to meet their transactional quotas which leadst to fire sales that eat dealership profit.
This video featuring VAN Brand Advocate David Long, a Dealership Operations Executive in the San Francisco Bay Area, talks about why he recommends buying used vehicles from private sellers. Included in this post is the complete podcast conversation from where this video excerpt was originally recorded.
Historically, dealers have offered practically no transparency for consumers during the vehicle trade-in process. But the internet has changed the way people shop and make decisions. Nowadays, transparency with consumers during the vehicle trade and appraisal process is critical. This video offers a preview of our conversation with industry veteran Ed French from AutoProfit about improving your appraisal effectiveness, or “Look-to-Book.”